Media & Public Relations

Change the ConversationChange the conversation

We specialize in developing custom Media & Public Relations campaigns to place organizations, companies and individuals in the media spotlight. Our clients become sought-after sources for national, state and local reporters.

We have strategically placed our clients in numerous high-visibility media outlets, including The New York Times, Los Angeles Times, BusinessWeek, Time, American Prospect, CNN, NBC, National Public Radio, PBS, and several influential blogs. We also place in smaller state and local media markets — through newspapers, television, radio, and blogs — when that better serves our clients.

If you want to build momentum for your cause, you need legislators to hear your messages more loudly and clearly, or you’d like more clients to seek out your business because they’ve heard about you, effective media relations can make all the difference.

Our experts work with you to understand your ultimate goals and then craft media materials and outreach strategies to get your messages to the right reporters, producers and editors. We also train you to effectively handle a wide variety of media interviews.

“Effectiveness is the hallmark of Catherine Direen’s media work. She has taken us from a once-a-year newspaper article to over a dozen outstanding TV, radio and newspaper interviews in just one year. We’ve been featured on the front pages of the LA Times and San Francisco Chronicle, on PBS/The News Hour, and in many other media.”


Susan Hogeland, CAE
Executive Vice President
California Academy of Family Physicians

In addition, we provide dynamic public relations strategies to help you augment your media visibility by connecting you with influential people and organizational leaders.

Services include:

  • Strategic, individualized media plans
  • Media releases & background materials
  • Media release distribution
  • Pitching to individual reporters & editors
  • Media training for spokespeople
  • Dynamic public relations strategies
  • Prospect research
  • Introductions & initial meetings
  • Information kits


Recent media placements